The Making of a Lookbook Photoshoot

You may have seen some posts here and there about our recent photoshoot for our Summer and Fall lookbook, so we wanted to give a little behind the scenes look at how it all came together.

The first and most important step, which also turned out to be one of the more difficult tasks, was getting our hands on samples of our incoming inventory. While our vendors love us very much (to whomever may be reading :-D), we were right in the peak season of trade shows. Meaning, these samples were needed all over the country to be shown at various markets, hence our recent adventure to Las Vegas.

Getting these samples also required us to put in all of our orders for the next eight months of inventory, which added a bit more pressure. But it was worth it to shoot product that we’ll have in the store, rather than a random assortment of samples. That way, everything seen in the lookbooks would be at your fingertips in due time.

But in the short time frame we had, our reps pulled through and we got some amazing pieces from Pendleton The Portland Collection, Prairie Underground, Ms. Wood, Clair Vintage, Quiksilver Women’s and more. And thanks to Miss Rachel Robichaud, we were so lucky to have an abundance of Plume Jewelry to accessorize with.

Next up was the fitting, where we had the amazing Sara Dahlquist-Dimke of Dahl Style put her styling expertise to work. With our stellar models on hand, she blew through the racks of clothing and styled some killer outfits in no time and even styled a few of our models that couldn’t make it to the fitting. She’s a rockstar!

Post-ftting/stying, wine and h’orderves are a must

Photoshoot day arrived and the crew assembled bright and early at Studio Christy for hair, makeup, and most importantly, mimosas.With the outfits prepped and what seemed like 1,000 pairs of shoes on hand, the shoot was executed with great success. Our outstanding photographer, Melissa Tomeoni, was the main reason for the stress-free day, thanks to her incredible directions and keen eye for beautiful shots. Partial credit may have also been given to the mimosas for providing our models with a little bit of liquid courage to work the camera like nobody’s business.

How do you tell which glass is yours? Check the lipstick

A few of our models patiently waiting to get their “Blue Steel” face on
Our model couple, in the shoot and in real life. Adorable.
Ms. Wood dress looking smokin’
Sit tight for the release of the lookbook, coming to you soon! We promise not to tease you for too long. Until then…
XO
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